How AutoRank moved an Airbnb listing from page 4 to 1

If your listing isn’t ranking high enough on Airbnb, potential guests may never even see it, let alone book it. That was the challenge Cees faced with his Airbnb in Kamas, Utah. Despite offering a very nice property, the listing was struggling with lower visibility. With fewer eyes on the listing, occupancy rates suffered, and the property wasn’t performing as well as it could. Cees found out about AutoRank during his search for a solution and implemented it for his listing. This case study will discuss the impact the solution had on his listing. 

How this host tried to get more out of his listing

The biggest issue for this property was its occupancy. Being listed on page 4 in the Airbnb search was reducing its chances of being booked. So Cees needed to improve his ranking position to get more eyes on his listing and get more bookings.

Another challenge was listing content. While the retreat had all the right amenities, the description wasn’t fully optimized for search visibility. It lacked high-ranking keywords, engaging storytelling, and a structure that encouraged quick decision-making. Storytelling in Airbnb descriptions is crucial because it helps create an emotional connection with potential guests, making the listing more memorable and enticing, increasing the chances of it getting booked. 

Additionally, guest feedback highlighted features that weren’t being properly emphasized, which meant Cees was missing an opportunity to align expectations with reality.

How AutoRank transformed the listing

Using the AutoRank platform, he could tackle these challenges head-on, using an automated data-driven approach to listing optimization. The biggest change was automatically rewriting the title and updating it every 48 hours to better match what potential guests were searching for. Those changes are based on a data-analysis from guest search behavior on Airbnb in that area. 

Instead of a generic title, AutoRank used SEO-optimized phrasing that highlighted the most attractive features. This not only improved searchability but also immediately communicated the listing’s unique selling points.

Another big change was his description, the platform completely restructured it and updates it every 48 hours. Instead of a simple list with characteristics of the stay, AutoRank created clear, engaging sections with more details, based on positive guest feedback. It also injected localized keywords, ensuring the listing appeared in searches for relevant nearby destinations. These changes made it easier for guests to read and made the listing stand out more.

Finally the platform made it easier for Cees to add local events and attractions into his description. With many people looking for lodging in the proximity of events, this increased his visibility and bookings strongly. 

The results: higher rankings, better occupancy, more bookings

By early December, about two weeks after the implementation, the impact was clear. The retreat had jumped from page 4 to 1 in the Airbnb search results, dramatically increasing visibility. With a higher ranking came more clicks, and more clicks led to more bookings.

This graph shows the impact AutoRank had on the page views of this listing. His page views more than doubled in a short amount of time.

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Occupancy rates also saw a significant improvement, increasing by 20.8% compared to similar listings in the area. The boost in visibility meant that more potential guests were finding and booking the property, even during off-peak periods.

Cees was very impressed by the results he saw. Here is what he said about it: “15 of the 20 listings we connected to AutoRank are already showing up on the first page of Airbnb, and that is really cool to see how this tool has a real impact on our visibility.” 

What this means for Airbnb hosts

Cees’ success with AutoRank highlights a key truth about Airbnb: higher rankings drive higher occupancy and revenue. A well-optimized listing doesn’t just look good; it works with Airbnb’s algorithm to increase visibility, attract the right guests, and secure more bookings.

If your Airbnb listing isn’t ranking as high as you’d like, or if you’re struggling with inconsistent bookings, AutoRank can help. With AI-powered optimizations tailored to Airbnb’s search algorithm, your listing can climb the rankings and perform at its full potential. 

Want to boost your Airbnb ranking like this? Try AutoRank today and see the difference for yourself.

Book a demo now!

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