Airbnb SEO: How to get your Airbnb listing to the top
Table of Contents
How to Get Your Listing Higher on Airbnb Implementing SEO?
What are Keywords for Airbnb listing optimization
Understanding the Airbnb Algorithm for Keyword Search
Mastering Airbnb Keyword Search: how to boost your listing on airbnb
How To Improve My Airbnb Listing by Injecting Keywords Right
How to Get Your Airbnb Listing to the Top
Save Time with AutoRank
Key Take-Aways
If you’re an Airbnb host or property manager, you’ve probably asked yourself the question how to get your listing higher on Airbnb’s search ranking. Just like Google or other search engines, Airbnb uses an algorithm to determine the ranking of listings. Understanding how Airbnb’s SEO (Search Engine Optimization) works can make the difference between having a fully booked property and facing an empty calendar.
How to Get Your Listing Higher on Airbnb Implementing SEO?
SEO stands for Search Engine Optimization. It is the practice of adjusting your online content, or in this case your Airbnb listings’ content to make it more readable and easier to find. These adjustments can guide those potential guests straight to your property.
With so many listings out there, especially on platforms like Airbnb, understanding how to boost your visibility using SEO strategies is more important than ever if you want to stay ahead of the competition.
So, what does SEO actually involve? It’s all about including relevant and popular keywords so that the Airbnb search engine can easily find and rank your property. This is the key on how to get your listing higher on airbnb.
Before diving into SEO, ensure you've laid the groundwork for your Airbnb listing optimization by checking off all the items on this free Airbnb ranking checklist. This foundational work will provide a solid base for your listing, helping you achieve better results and visibility in search results.
What are Keywords for Airbnb listing optimization
Keywords for Airbnb are strategic words and phrases that bridge the gap between what potential guests are searching for and your specific property listing. They act as a critical communication tool that helps Airbnb's algorithm understand and match your listing with relevant traveler searches.
Understanding the Airbnb Algorithm for Keyword Search
To answer the question: 'how to improve my Airbnb listing,' you need to understand how the Airbnb search algorithm works. When a traveler enters a search term, Airbnb's algorithm diligently scans listing titles, descriptions, and tags for relevant keywords to match their query. For a deep dive into the inner workings of Airbnb's algorithm, check out this blog.
Just like Google, Airbnb has its own set of "bots" that help find the most relevant listings for each search. These crawlers explore the platform, analyze various listings, and gather all sorts of information. When a user searches for something, Airbnb's system kicks in, analyzing the request and returning the most relevant options.
To determine which listings are relevant, these robots consider several factors: how often keywords appear on the page, where they are located, whether they appear together or separately, and the overall trustworthiness of the listing.
While these keywords are important, overloading your listing with them can actually diminish your visibility. The goal is to incorporate keywords naturally, ensuring they blend seamlessly into your listing's description.
Mastering Airbnb Keyword Search: how to boost your listing on airbnb
By understanding what potential guests are searching for, you can tailor your listing to match their interests and needs. Here are some effective ways to conduct keyword research for your Airbnb listing:
Airbnb's Search Suggestions
Start by using Airbnb's own search bar. As you type, Airbnb offers suggestions based on real search data. These suggestions provide valuable insights into what travelers are actually looking for.
Google Trends
While not Airbnb-specific, Google Trends can help you understand broader travel and accommodation trends. This tool shows how search queries change over time, allowing you to compare different keywords and identify those gaining popularity.
Consider Search Volume
It's tempting to go for the most popular keywords, but remember, everyone else is using those too! Try to find a balance between high-volume terms that'll get you noticed and less competitive ones that might help you stand out.
Make sure to include long-tail keywords. These are longer, more specific phrases that might not get searched as often, but when they do, it's by people who know exactly what they want. For example, instead of just "vacation rental," try "pet-friendly vacation rental with mountain view."
Location, Location, Location
If your property is near a popular attraction or in a trendy neighborhood, make sure to mention it! People often search for specific areas, so including location-based keywords can help you catch their eye. On top of that, you can include local attractions and events that take place close to your stay to attract even more visitors. AutoRank can help you do this. The platform automatically suggests local events and attractions you can add to optimize your visibility.
Remember, the goal is to use keywords that not only boost your visibility in searches but also accurately represent what you're offering. This way, you'll attract guests who are more likely to book and enjoy their stay.
Make a List of Property Related Keywords
When it comes to choosing the most effective keywords for your Airbnb listing, it's not just about quantity - it's about quality and relevance. Based on your research, create a list of keywords and phrases that are relevant to your property and in line with what people are looking for.
Let’s dive into some ways to increase your airbnb listing’s visibility by implementing keywords.
How To Improve My Airbnb Listing by Injecting Keywords Right
After selecting your keywords, it’s time to implement them effectively into your Airbnb listings. Here’s a breakdown of where and how to include those keywords for optimal Airbnb listing optimization.
Regularly Adjusting Your Keyword Strategy
Staying ahead in Airbnb's search results requires a dynamic approach to your keyword strategy. Here's how to keep your listing competitive:
Regular Performance Review
Consistently monitor your listing's performance by tracking:
- Conversion rates
- Booking patterns
- Guest reviews and ratings
- Revenue levels
To find these key metrics on your Airbnb dashboard, follow this guide:
Tracking Key Metrics
Accessing Your Performance Data
- Log in to your Airbnb host account
- Navigate to the "Insights" section of your dashboard
Conversion Rates
- Go to the "Conversion" tab
- Look for "Booking conversion" which shows the percentage of views that result in bookings.
Booking Patterns
- Check the "Occupancy rates" section
- Look for "Length of stay" and "Booking lead time" metrics.
Guest Reviews and Ratings
- Find these in the "Quality" section
- Review scores for accuracy, amenities, check-in, cleanliness, communication, location, and value.
Revenue Levels
- Go to the "Earnings" tab
- View your total earnings from bookings and cleaning fees.
- For more detailed analysis, use the interactive earnings chart showing:Earnings for the past six months
Ways to Increase My Airbnb Listing Views by Updating My Keyword Strategy
According to AutoRank's research, refreshing your listing's content every 48 hours is ideal for increasing views. To update your keywords and keywords strategy often, focus on the factors we discuss below.
How to Get Your Airbnb Listing to the Top
- Watch Competitor Keywords: Observe which keywords are effective for similar listings in your area at that time.
- Stay Informed on Airbnb Updates: Follow Airbnb's official blog and help center for changes in algorithms and best practices.
- Regularly Check Changes in Guest Search Behavior: Based on seasonality, events, trends and many other factors, what guests are looking for changes. Your listings need to follow those changes to stay ahead. Airbnb’s search suggestions can give you insights into those changes.
Save Time with AutoRank
We all know that implementing an effective SEO strategy for your Airbnb listing can be a real time sink, and many hosts simply don’t have the bandwidth to keep up. That’s where AutoRank comes in! This tool is designed to help short-term rental owners and managers save time while boosting their listing performance.
AutoRank uses advanced AI to automatically update your listing descriptions, titles, and summaries based on changes in the Airbnb algorithm, guest search behavior, and competitor analysis. By injecting the right keywords at the right moments, AutoRank has delivered fantastic results for property management companies like Casago.
In just six months, from March to August 2024, Casago saw an impressive 66% increase in year-over-year listing views after Airbnb listing optimization. They even outperformed their competitive set with a remarkable 94% improvement—going from 34% below to 67% above their competitors after implementing AutoRank. Read the full case study here.
- Over the next 6 months (March-August 2024) Casago saw an average increase of 66% in year over year listing views.
- Casago outperformed the Airbnb comp set with a total average improvement of 94% over six month periods (going from 34% average below comp set to 67% above comp set following the launch of AutoRank).
Key Take-Aways
As part of any effective SEO strategy, keywords are an integral part of Airbnb SEO too. So, optimizing the keyword search on the platform is not a recommendation but a vital necessity for any host and property managers seeking to increase their listing visibility and enjoy their offerings hitting the top lines of Airbnb search results.
While it takes effort, platforms like AutoRank make optimizing your listing and maximizing your revenue easier than ever.
Ready to see the difference a fully optimized listing can make? Book a demo now.