Casago’s Remarkable 66% Increase in Listing Views

Challenges

Casago Property Management, established in 1996, is a highly rated company known for delivering exceptional care and service to both property owners and guests. Since 2001, Casago has consistently earned five-star ratings, backed by guest surveys and evaluations from professional property managers. With a dedicated onsite manager for each property, the company ensures a memorable experience that keeps guests returning.

In the highly competitive world of vacation rental management, achieving high visibility and positioning on Online Travel Agencies (OTAs) is essential for the success of property portfolios. Even with their five-star rating, Casago´s properties at times experienced poor visibility on AirBnB searches.  
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Solution

To boost their positioning and visibility, Casago teamed up with Otamiser’s AI-powered solution, AutoRank, tailored for the vacation rental industry. AutoRank continuously analyzes guest search behavior, trending keywords, top ranking peers, and Airbnb’s ranking parameters to identify the most effective titles, summaries, and descriptions for optimal visibility. Leveraging AI, AutoRank updates Casago's listings every 48 hours, ensuring improved visibility and higher rankings in Airbnb searches.
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Results

Otamiser began working with Casago in February 2024 and the results speak for themselves. 

• Over the next 6 months (March-August 2024) Casago saw an average increase of 66% in year over year listing views. 
• Casago outperformed the Airbnb comp set with a total average improvement of 94% over six month periods (going from 34% average below comp set  to 67% above comp set following the launch of AutoRank).

Conclusion

The partnership between Casago and Otamiser highlights the impact of leveraging AI-driven solutions to boost online visibility and outperform competitors. By using Otamiser's AutoRank technology, Casago saw significant improvements in Airbnb rankings, with substantial year-over-year growth in page views and highlights the adage:  “being seen is the first step to being booked.” 

Is it time for your properties to be seen more than today?  Book a call with our STR experts for more information.

*The results above stem from a partnership with Otamiser, the parent company of Autorank. While the Autorank product itself was not available throughout 2023 and early 2024, the underlying technology responsible for the Airbnb listing optimization that helped fuel Casiola's success is now accessible to property managers through the Autorank tool.

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