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Casiola, an award-winning vacation rental management company with over 300 properties, renowned for delivering exceptional hospitality and property management, sought to significantly enhance its revenue management performance. CEO Dennis Goedheid recognized that improving the visibility of Casiola’s properties on OTAs would not only increase booking opportunities but also enable a more agile and effective revenue management strategy.
In September 2023, Dennis discovered Otamiser, an AI startup that innovatively solves Casiola´s challenge and immediately started a collaboration.
Otamiser's AI-driven ranking solution, now known as AutoRank for the vacation rental industry, optimizes listings for maximum visibility on OTAs. AutoRank continuously analyzes data such as guest search trends, popular keywords, top competing listings, and Airbnb's ranking factors to identify crucial listing elements. It then optimizes your listing every 48 hours, ensuring it remains competitive and relevant to current guest searches.
Despite increased competition in Orlando's vacation rental market from new listings, Casiola’s Orlando portfolio consistently outperformed the market, gaining an average of 32,000 more page views per month on Airbnb over the past 12 months compared to the competition. This surge in visibility, combined with a more agile revenue management strategy, led to a 19% increase in occupancy, while the broader Orlando market saw a 7% decline.
Notably, during the 2024 summer months, Casiola experienced a remarkable 123% year-over-year increase in views. This increase, coupled with a more agile revenue management strategy, achieved a 90% occupancy rate in July versus an average of 52% for the market. Dennis praised the collaboration for driving these impressive results and keeping them ahead of the competition.
“For a large property manager, maintaining and monitoring listings effectively at scale is quite the challenge. Otamiser has cracked the code, helping us optimize our Airbnb listings and improve our listing visibility.”
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This partnership highlights the critical importance of listing optimization on OTA platforms like Airbnb. By using the Autorank technology to enhance visibility, Casiola solidified its position as one of the leading players in the US vacation rental management industry. For companies looking to maximise the potential of their listings, focusing on OTA ranking optimization can lead to significant performance gains.
For more information on how AutoRank can help your listings reach their full potential, book a call with one of our experts.
*The results above stem from a partnership with Otamiser, the parent company of Autorank. While the Autorank product itself was not available throughout 2023 and early 2024, the underlying technology responsible for the Airbnb listing optimization that helped fuel Casiola's success is now accessible to property managers through the AutoRank tool.
