How an Airbnb listing tripled page views by adding events

A short-term rental property in an area where a lot of people go to take pictures was looking for a way to increase its page views. The listing was already reaching similar page views as its competitors in that area thanks to regular content updates. However, the listing lacked an essential element to attract modern travelers: references to nearby events and attractions.

Research shows that 77% of Gen Z and millennials choose accommodations based on proximity to major attractions or events, making this omission a missed opportunity. The property owner recognized the growing importance of highlighting local experiences but struggled to keep up with the time-intensive task of researching and updating descriptions. Looking to automate these updates while outperforming competitors, the owner adopted AutoRank’s cutting-edge technology.

The solution: integrating local events and attractions

AutoRank automated the owner’s approach to content by integrating local attractions and events into the property descriptions. By leveraging its integration with Google and Ticketmaster, AutoRank’s AI-driven algorithm continuously sourced data about nearby festivals, concerts, and seasonal events. These insights were seamlessly woven into the listing’s descriptions without requiring additional effort from the owner.

The technology didn’t stop at just adding attractions. AutoRank’s algorithm ensured that these updates were aligned with what travelers were searching for. For example, if a high-profile music festival or cultural event was happening nearby, AutoRank automatically included this in the description or title to make the listing more relevant. 

AutoRank offered the owner the option to customize what events or attractions he did or did not want to add, ensuring that he only attracted the audience he was looking for. 

Staying ahead of the curve

What made AutoRank truly stand out was its ability to stay ahead of Airbnb’s algorithm. By continuously analyzing the search behavior of top-performing listings, the platform ensured that the Exeter property remained competitive. Regular updates, refreshed every 48 hours, allowed the listing to capture trending searches and maintain its visibility on Airbnb’s search pages.

The results: over 300% increase in page views

The graph below illustrates the Exeter listing’s steady growth in visibility after implementing AutoRank. 

  • Within a month, the property experienced a threefold increase in page views
  • The listing is now outperforming similar listings by over 530 page views
  • It reached over 9,400 total first-page search impressions in a month
  • The PMC can now reference local events and trends affecting the listing, enabling smarter revenue management decisions.
page views Airbnb

‍

By incorporating local attractions and events, the listing attracted a broader audience, increasing the amount of people clicking on the listing. This significantly improved its chances of securing bookings. Guests searching for unique experiences now found the property at the top of their search results.

Sustainable growth

The collaboration with AutoRank didn’t just provide a temporary boost in visibility, it laid the groundwork for sustainable, long-term success. With no effort from the owner, the listing is consistently outperforming its peers.

Conclusion

For properties like this one, highlighting local attractions and events can be the key to reaching higher visibility and bookings. AutoRank’s advanced AI platform proved to be a valuable tool, combining automation, SEO, and real-time market insights to help the property outperform its competitors.

See how this feature can boost the performance of your listings by booking a demo now.

‍