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How automated updates doubled the visibility of a high performing listing
In this case study, we examine the story behind a riverside retreat that was already outperforming similar listings in the area in terms of visibility and occupancy. The property management company (PMC) behind this listing was implementing some best practices, such as adding keywords and occasionally updating descriptions with events and local attractions. However, they recognized three major challenges:
- Consistency in Updates: While they updated descriptions, it wasn’t regular enough to fully capitalize on the benefits.
- Effectiveness: They did not know if the changes improved or hindered their ranking and visibility on Airbnb.
- Time Investment: The process was time-consuming, and they needed a way to automate it.
That’s where AutoRank came in.
The solution: AI-driven listing optimization
AutoRank’s innovative AI algorithm provided the perfect solution. By automatically updating the content of listings every 48 hours and measuring the corresponding ranking on Airbnb, AutoRank ensured that the riverside retreat remained competitive and relevant.
Here’s how it works:
AutoRank scrapes data from Airbnb to analyze the most effective keywords, guest search behavior, and shifts in the Airbnb algorithm. Based on that analysis and using A/B testing, AutoRank updates the listing every 48 hours to optimize the content.
This automation not only saved time but also dramatically enhanced the property’s visibility on Airbnb.
Why regular Airbnb listing updates are important
Frequent updates help increase the visibility of listings. Airbnb values active listings that are regularly updated, rewarding them with higher rankings. These frequent updates also ensure the listing stays ahead of changing guest preferences and algorithm updates. This makes listings more relevant to guests, as Airbnb prioritizes those that align with guest needs.
The results: visibility skyrocketed
Let’s examine the data:
- Before AutoRank, the listing started strong but hit a visibility dip in late November.
- After AutoRank’s implementation at the end of November, the listing saw:some text
- A steep rise in page views.
- Sustained growth throughout December and into January.
- Over 3,300 more page views compared to similar listings in just two months.
By January, the retreat had five times the page views of similar listings. This metric represents the amount of people who saw the listing in the search results and clicked on the pagelink to this listing. Looking at the numbers, we can see the property has established itself as a leader in the area.
The early mover advantage
Being an early adopter of AutoRank provided the PMC with a distinct competitive edge. They were among the first to embrace the power of AI for Airbnb SEO optimization, setting themselves apart from competitors who relied on less frequent, intuitive updates and could not directly measure the impact of their changes on Airbnb.
By adopting AutoRank to manage the listing content, the PMC also saved money by eliminating the time-consuming task of manually updating listings.
Conclusion: ready to read, not follow?
This success story showcases the power of listing optimization. With AI-driven updates and real-time data analysis, AutoRank delivers unmatched visibility and sustainable results for Airbnb listings.
Early adopters, like the PMC managing this riverside retreat, are already reaping the rewards. Secure your advantage today and stay ahead of the competition.