If your Airbnb listings are buried below competitors’, you’re not just losing clicks, you’re leaving serious revenue on the table. That was the case for Cees Hofman, a property manager overseeing 20 listings across the United States. Although his properties were well-rated and attractive, they weren’t reaching their full earning potential due to limited visibility.

That changed when he partnered with AutoRank in November 2024. This case study shows how optimizing for visibility helped Cees increase demand, and charge nearly $90 more per night than similar listings in the same markets.

Airbnb performance starts with visibility

Every Airbnb booking begins with one critical step: a guest seeing your listing. If they don’t see it, they can’t click and if they don’t click, they can’t book. This is why first-page impressions and page views are the most important metrics to monitor at the top of the Airbnb booking funnel.

It’s similar to a marketing funnel, where potential customers move from awareness to action:

• Impressions: Your listing appears in Airbnb search results
  
  • First-page impressions carry much more weight
    First-page impression rate reflects visibility strength
• Page Views: A guest clicks to view your listing
  
  • Search-to-listing conversion rate tells how well your title & image attract clicks
• Bookings: The guest completes a reservation
  
  • Listing-to-booking conversion rate measures the final decision stage
  • Occupancy and overall conversion rate reflect overall performance

AutoRank focuses on optimizing the top two stages: impressions and views. By improving titles, summaries, and descriptions, it drives more exposure and more clicks. This creates higher booking potential without needing to sacrifice price.

How Cees used visibility to drive higher prices

Many hosts believe that pricing low is the only way to appear in more searches. Cees proved the opposite. His goal wasn’t just occupancy, it was increasing ADR while staying fully booked.

Within weeks of using AutoRank:

• His listings gained over 50,000 additional page views compared to similar listings
• 15 out of 20 listings ranked on the first page of Airbnb search results
• He maintained an ADR nearly $90 higher than local competitors

Rather than racing to the bottom on price, Cees leveraged visibility to increase his rates.

AutoRank helped Cees enhance his listings through intelligent, data-backed changes:

• Better keyword-rich titles, refreshed every week to match real-time guest search trends
• Fully rewritten descriptions, structured for readability, persuasion, and search performance
  Local events and attractions added automatically, giving listings an edge during peak demand periods

Together, these improvements made his listings more discoverable, more appealing, and more aligned with how Airbnb’s algorithm works.

In Cees’ case, visibility improvements drove huge increases in exposure, which allowed him to keep prices high, because he had the demand to support it.

The results: visibility creates pricing power

Cees’ listings weren’t just seen more, they were booked more, and at higher prices than similar listings in the area. This proves a key insight:

You don’t need to lower prices to climb Airbnb rankings, if you increase your visibility, you gain the leverage to charge more.

His experience also debunks a common myth: that price is the most important factor in Airbnb ranking. In reality, title quality, description length, word count, and settings all play just as big a role.

What this means for Airbnb hosts and property managers

If your listing isn’t getting enough views, you're limiting your own potential. AutoRank empowers hosts like Cees to show up in more searches, stand out with better content, and earn more per night, without more effort.

Want to charge more without dropping your rankings? Book a call with one of our team members to learn more about our solution.